Tuesday, December 30, 2008

Two small girls are searching for something in their house when they stumble on a vintage old coin. Excited by the find they take a stroll outside the street and sight a vendor selling a coloured ice candy. Unable to resist the temptation the girls give the old coin to the vendor. The vendor thinks that it's a worthless coin and returns it to the girls.

The girls are disappointed and sit alongside the pavement. A boy approaches them and gets to know the problem. He takes the coin from the girls and rides his bicycle to the nearest antique shop. He gets some money in exchange for the old coin from the antique vendor. He gifts the coloured ice candy to the two girls. The girls are pleasantly surprised and one can sense their gratitude to the boy through their expressive eyes. This is an ad for Tata Capital. It's a very touching ad which sends a message in a subtle way.

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